Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences. For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.
We build the DSM brand around our customers on all devices and across all media. The goal? A single, consistent (and excellent) experience – whenever, wherever and however our users engage with us.
Putting the user at the center of our offline experience gives us clear direction on how to build and structure our offices files, company badge & clothing, signage and packaging. And this doesn’t solely apply to design. It’s just as relevant for our content and messaging.
All the DSM assets are available for download here.
We want to make your life easier when implementing our brand identity. Which is why we’ve simplified our design system.