At DSM we’re all about brighter living... so let’s make our color palette as bright as possible.
That includes using tints of our colors in pie charts, diagrams and graphs.
Ideally we should print in four-color process (CMYK). Full-color printed material is based on the four inks most commonly used in printing: Cyan, Magenta, Yellow and Black (Key).
We also provide RGB (Red, Green, Blue) breakdowns and Hex (websafe) for online/on-screen usage.
Occasionally you might need to print in special colors (PANTONE®). This is usually when one or two specific colors are needed; or for more complex printing jobs like gifts and premiums.
For block colors (used in layouts, diagrams or charts) we can use alternatives to our main colors: the DSM support colors.
Body copy (text) is usually set in black.
In addition to the existing 12 DSM colors, we have introduced an additional three colors which are brighter and provide an additional range to reflect ‘sustainability’. These should only be used for (info) graphics and charts etc.
DSM Mid Blue
DSM Dark Green
DSM Lime Green
DSM Ocean Green
DSM Dark Grey
DSM Light Grey
DSM Bright Green
DSM Apple Green
To make sure you pass with flying colors and avoid unsightly clashes, always select from the color palette per application, slide, or (web) page.
Use a maximum of three tints from each color range, taken from the DSM color palette. For example, DSM Dark Green, DSM Lime Green and DSM Ocean Green from the green color range. We use these colors for headings and subheadings, diagrams, illustrations and graphic elements like buttons.
For dsm.com we use one color range for every main section:
SCIENCE & INNOVATION
The DSM color gradients give our images an extra color boost, making them easier to identify.
The color gradients can bring real harmony or energy to your layout, depending on the image you choose; for example they’re a perfect base for headings set in white (reversed).
We use the color gradients as much as possible – on websites, in advertising, on posters, and on front covers or key images in brochures.
The color gradients are based on the DSM color palette, with the exception of the DSM support colors.
Although the angle and transparency settings are set, you can adjust them depending on the colors and contrast of the image.
A final couple of simple reminders:
ATTENTION: If you use images, footage, music or any other copyrighted material, always check whether they are rights-free. If not, you need to get usage approval and make payment in advance if necessary.