DSM Colors
The DSM Color palette
At DSM we’re all about brighter living... so let’s make our color palette as bright as possible.
That includes using tints of our colors in pie charts, diagrams and graphs.
Ideally we should print in four-color process (CMYK). Full-color printed material is based on the four inks most commonly used in printing: Cyan, Magenta, Yellow and Black (Key).
We also provide RGB (Red, Green, Blue) breakdowns and Hex (websafe) for online/on-screen usage.
Occasionally you might need to print in special colors (PANTONE®). This is usually when one or two specific colors are needed; or for more complex printing jobs like gifts and premiums.
For block colors (used in layouts, diagrams or charts) we can use alternatives to our main colors: the DSM support colors.
Body copy (text) is usually set in black.
In addition to the existing 12 DSM colors, we have introduced an additional three colors which are brighter and provide an additional range to reflect ‘sustainability’. These should only be used for (info) graphics and charts etc.
DSM Blue
DSM Mid Blue
DSM Cyan
RGB: R0 G52 B120
CMYK: C100 M72 Y0 K18
HEX: #003478
Pantone®: 280
RAL: 5002
RGB: R0 G112 B186
CMYK: C100 M44 Y0 K0
HEX: #0070ba
Pantone®: 300
RAL: 5005
RGB: R0 G159 B227
CMYK: C100 M0 Y0 K0
HEX: #009fe3
Pantone®: Process Cyan
RAL: 5015
DSM Burgundy
DSM Red
DSM Orange
RGB: R151 G13 B52
CMYK: C10 M100 Y55 K39
HEX: #970d34
Pantone®: 194
RAL: 4002
RGB: R229 G31 B34
CMYK: C0 M96 Y90 K0
HEX: #e51f22
Pantone®: Red 032
RAL: 3020
RGB: R238 G114 B3
CMYK: C0 M65 Y100 K0
HEX: #ee7203
Pantone®: Orange 021
RAL: 2004
DSM Purple
DSM Plum
DSM Cerise
RGB: R82 G27 B101
CMYK: C75 M100 Y5 K28
HEX: #521b65
Pantone®: 2623
RAL: 4007
RGB: R123 G31 B98
CMYK: C44 M95 Y7 K32
HEX: #7b1f62
Pantone®: 249
RAL: 4006
RGB: R189 G10 B121
CMYK: C19 M99 Y0 K8
HEX: #bd0a79
Pantone®: 223
RAL: 4010
DSM Dark Green
DSM Lime Green
DSM Ocean Green
RGB: R0 G126 B75
CMYK: C98 M10 Y84 K18
HEX: #007e4b
Pantone®: 3415
RAL: 6026
RGB: R69 G172 B52
CMYK: C73 M0 Y100 K0
HEX: #45ac34
Pantone®: 362
RAL: 6018
RGB: R0 G155 B151
CMYK: C99 M0 Y48 K0
HEX: #009b97
Pantone®: 3272
RAL: 5021
DSM Dark Grey
DSM Grey
DSM Light Grey
RGB: R128 G128 B128
CMYK: C49 M38 Y38 K20
HEX: #808080
Pantone®: Cool Grey 9
RAL: N/A
RGB: R224 G224 B224
CMYK: C15 M10 Y12 K0
HEX: #e0e0e0
Pantone®: Cool Grey 1
RAL: N/A
RGB: R240 G240 B240
CMYK: C7 M5 Y6 K0
HEX: #f0f0f0
Pantone®: N/A
RAL: N/A
DSM Yellow
DSM Bright Green
DSM Apple Green
RGB: R255 G205 B0
CMYK: C0 M14 Y100 K0
HEX: #ffcd00
Pantone®: 116
RAL: N/A
RGB: R208 G223 B0
CMYK: C21 M0 Y85 K0
HEX: #d0df00
Pantone®: 389
RAL: N/A
RGB: R168 G173 B0
CMYK: C29 M1 Y100 K18
HEX: #a8ad00
Pantone®: 383
RAL: N/A
Applying the DSM colors
To make sure you pass with flying colors and avoid unsightly clashes, always select from the color palette per application, slide, or (web) page.
Use a maximum of three tints from each color range, taken from the DSM color palette. For example, DSM Dark Green, DSM Lime Green and DSM Ocean Green from the green color range. We use these colors for headings and subheadings, diagrams, illustrations and graphic elements like buttons.
For dsm.com we use one color range for every main section:
ABOUT
SOLUTIONS
SCIENCE & INNOVATION
SUSTAINABILITY
NEWS
INVESTORS
CAREERS
- Two tints is often enough to create a colorful layout.
- The colors can always be combined with the support colors or with our default colors: DSM Cyan and DSM Mid Blue.
- Blocks and backdrops are always set in the DSM support colors. We don’t use colored frames and dropshadows.
- For color gradients (used on images with text) you can use any color combination.
Colors applied on PowerPoint slides
Colors applied on website
Color gradients
The DSM color gradients give our images an extra color boost, making them easier to identify.
The color gradients can bring real harmony or energy to your layout, depending on the image you choose; for example they’re a perfect base for headings set in white (reversed).
We use the color gradients as much as possible – on websites, in advertising, on posters, and on front covers or key images in brochures.
The color gradients are based on the DSM color palette, with the exception of the DSM support colors.
Although the angle and transparency settings are set, you can adjust them depending on the colors and contrast of the image.
A final couple of simple reminders:
- We always apply the color gradient to images with text, which means...
- On images without text we don’t apply the color gradient.
ATTENTION: If you use images, footage, music or any other copyrighted material, always check whether they are rights-free. If not, you need to get usage approval and make payment in advance if necessary.
The DSM color gradients
Related downloads
DSM Color Palette
(zip-file)
DSM Gradients
(zip-file)
