The feel of every DSM video should be in line with the DSM Brand Promise. All footage should preferably be colorful, bright, vibrant, dynamic and optimistic. ‘Brightness’ forms the heart of our brand promise. All videos should end with the DSM animated logo.
The standard animated logo features the DSM Brand Promise animating in (either on a transparent or white background) followed by the DSM logo lock-up animating in.
The animated logos are available in English and Chinese versions and in 16:9 (standard) and square versions (for social media).
The standard animated logo features the DSM Brand Promise animating in (either on a (1) transparent or (2) white background) followed by the DSM logo lock-up animating in.
For videos related to sustainable solutions, you can use a version of the animated logo which includes our purpose title, CREATING BRIGHTER LIVES FOR ALL (CBLFA) on a transparent or white background.
In very exceptional cases, the CBLFA can be replaced with a campaign title before the animated logo. This right is exclusive for campaigns with significant revenue opportunity either now or in future and have an annual brand spend of at least €300k to €500k per year/market segment and must be formally approved by GC&B. Once approved, we will then create and provide the campaign animated logo for your use.
The source files can be downloaded from the Brand Center and used for this purpose.
For more information and/or a request for applying a campaign title, please contact email@example.com