With its swish of multi-layered color this one is a key element of our brand identity, representing the courageous and creative spirit that runs through the heart of DSM.
We use this visual device whenever images are unsuitable.
There are six different colored visual devices for you to choose from and one multi-colored one.
Ideally, you should use as much of the device as you can but if you’re restricted for space we realize that you’ll need to flexible in deciding what works best.
The angle, direction and proportions cannot be changed.
When dropping text onto the visual device always ensure it’s in white (reversed).
Finally, always use the DSM logo lockup wherever the DSM logo is used.