In the spotlight

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Team DSM Guide
 

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DSM Brand Value
 

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Our purpose is to create brighter lives for all

It’s pretty straightforward really... At DSM we use our bright science to create solutions for people today and generations to come.

That means using all our scientific power to improve the lives of as many people as we can (within the constraints of the world’s resources, naturally).

Ultimately, we aspire to be a company for all, creating value for our stakeholders – customers, employees, shareholders and society at large – and building a stronger legacy and brighter future for generations to come.

Our brand is absolutely essential in bringing this purpose to life and demonstrating to the world that we take our responsibilities seriously.

Fast lane

Basic logo suite
Normal, Reversed, Solid black/white

(zip-file: EPS + PNG)

Specific logo suite 
Embossed, Greyscale, Greyscale reversed, Pantone
(zip-file: EPS + PNG)

B-Roll Footage


(zip-file)

Company Presentation


(zip-file)

  • Fundamentals

    Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences. For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

  • Online

    We build the DSM brand around our customers on all devices and across all media. The goal? A single, consistent (and excellent) experience – whenever, wherever and however our users engage with us.

  • Offline

    Putting the user at the center of our offline experience gives us clear direction on how to build and structure our offices files, company badge & clothing, signage and packaging. And this doesn’t solely apply to design. It’s just as relevant for our content and messaging.

  • Downloads

    All the DSM assets are available for download here.

Fast lane

Signature assets

Download as zip-file

B-Roll Footage

Download as zip-file

Company Presentation

Download as fast line zip-file

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