Now you can – with DSM bite-sized brand stories!
The concept behind them is simple: when it comes to communicating complex stories, our audience doesn’t always want (or need) to digest the entire meal.
Sometimes a snack will do…
This last point is especially key.
As a brand we need to be consistent in what we say, but that shouldn’t prevent us from being more creative (and flexible) in how we say it.
These bite-sized brand stories use simple and concise language to explain the great things we’re doing at DSM. They cover our three key domains of Nutrition & Health, Climate & Energy and Resources & Circularity. They address how we improve, enable and advocate for a brighter world; and they are based on a simple structure of Challenge/Solution/Result – each one just a single sentence long in most cases.
After reading these stories, our hope is that everyone should be able to Understand, memorize and repeat them: Perhaps not word-for-word, but at least the key points.