Company badge

When you think about it, company badges are one of the most commonly used branding elements we have – after all, we all wear them. And it’s therefore important that we get them right.

Company badges should always follow our visual identity, and come in five types:

  • DSM employee badge.
  • Temporary badge for DSM employee.
  • DSM contractor badge.
  • Temporary badge for DSM contractor.
  • DSM visitor badge.

Each badge type is available as a JPEG file that you can download from the DSM Brand Center.

Please use the Trebuchet MS regular and bold (this is a regular MS Windows font). Please note: for logistical and costs reasons this is one of the very few examples where we use a different font from our usual Fira Sans.

For everything you need you can download the zip file.

Meanwhile, to give you an idea, here is the design spec for a standard DSM employee badge and a DSM visitor badge.

Employee badge

Temporary employee badge

To be used by all DSM employees with a DSM employment contract.

Valid for one day, to be used by employees who have left their DSM Employee Badge at home or whose badge is not working because of technical/ICT failures.

Contractor badge

Temporary contractor badge

For contractor employees who, for work reasons, need to have access to a DSM site/office on a more or less permanent basis.

Valid for one day, to be used by contractors who need to have access to a DSM site/office on a temporary basis, or contractors who have left their DSM contractor badge at home or whose DSM contractor badge is not working because of technical/ICT failures.

Visitor badge

Back of all badges

To be used by visitors; valid for one day.

Related download

Company badge folder

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