ATTENTION: If you use images, footage, music or any other copyrighted material, always ensure that they are rights-free. If not, you need to get usage approval and make payment in advance if necessary.


  • Fundamentals

    Our brand platform is the jumping off point for everything we have to say, both visually and verbally, in everything.

  • Online

    We build the DSM brand around our customers on all devices and across all media. The goal? A single, consistent (and excellent) experience – whenever, wherever and however our users engage with us.

  • Offline

    Putting the user at the center of our offline experience applies to MS docs, company badges & clothing, signage, packaging and our content and messaging.

  • Downloads

    All the DSM assets are available for download here.

  • Governance

    We want to make your life easier when implementing our brand identity. Which is why we’ve simplified our design system.

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