Core visual brand elements

Brand center downloads

Core visual brand elements downloads

The core visual brand elements include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.

Right click > Save link as on the relevant image to download your chosen asset, and don't forget to check out our guide to their use.

Basic logo suite

Simplified + Master logo + Activity Descriptors

Standard, reversed, solid black & solid white in EPS/PNG.

Extended logo suite

Basic logo suite + Specific logo suite

Standard, reversed, solid black, solid white + embossed, greyscale, greyscale reversed & pantone in EPS/PNG & (most) in JPG.

Master logo

Master logo (incl. Chinese)

Standard, reversed, solid black & solid white in EPS/PNG/JPG.

Simplified logo

Simplified logo

Standard, reversed, solid black & solid white in EPS/PNG/JPG.

帝斯曼 (Di Si Man) logo suite

Basic logo suite + Specific logo suite

Standard, reversed, solid black, solid white + embossed, greyscale, greyscale reversed & pantone in EPS/PNG.

Logo lock-up

Logo lock-up

Simplified logo lock-up, lock-up extended & lock-up top & master logo lock-up, lock-up extended & lock-up top in EPS/PNG.

Brand promise

Brand promise (incl. Chinese)

Blue, black & white in EPS/PNG.

Activity descriptor

Activity descriptor (incl. Chinese)

Blue, black & white in EPS/PNG.

Templates

Business Card + Brochure + PowerPoint + Stationery + Word

English & Chinese, all international sizes.

Gradients

Gradients

All colors in PNG/AI.

Color palette

Color palette

Colour palette & color pallet graphics in ASE.

Visual device

Visual device

Multi-color, all DSM blues, purples, reds & greens in combination in 3 sizes (master and 2 crops) in EPS/JPG.

Team DSM

Team DSM Label

In EPS/PDF/PNG.

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