Core visual brand elements guide
The core visual brand elements include the DSM logo, DSM brand promise, Di-Si-Man logo, visual device and other elements like typefaces, colors, and imagery.
The core visual brand elements include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.
Right click > Save link as on the relevant image to download your chosen asset, and don't forget to check out our guide to their use.
Simplified + Master logo + Activity Descriptors
Standard, reversed, solid black & solid white in EPS/PNG.
Basic logo suite + Specific logo suite
Standard, reversed, solid black, solid white + embossed, greyscale, greyscale reversed & pantone in EPS/PNG & (most) in JPG.
Master logo (incl. Chinese)
Standard, reversed, solid black & solid white in EPS/PNG/JPG.
Simplified logo
Standard, reversed, solid black & solid white in EPS/PNG/JPG.
Basic logo suite + Specific logo suite
Standard, reversed, solid black, solid white + embossed, greyscale, greyscale reversed & pantone in EPS/PNG.
Logo lock-up
Simplified logo lock-up, lock-up extended & lock-up top & master logo lock-up, lock-up extended & lock-up top in EPS/PNG.
Business Card + Brochure + PowerPoint + Stationery + Word
English & Chinese, all international sizes.
Visual device
Multi-color, all DSM blues, purples, reds & greens in combination in 3 sizes (master and 2 crops) in EPS/JPG.
Team DSM Label
In EPS/PDF/PNG.
The core visual brand elements include the DSM logo, DSM brand promise, Di-Si-Man logo, visual device and other elements like typefaces, colors, and imagery.
Download our brand requirements, guidebooks & other brand-related publications.
100's of pre-selected stock images for you to download and use.