Our Brand identity
If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.
Here you’ll find all that you need to help you communicate your message to your fellow employees. That includes everything from how to devise an internal communications plan; to how to execute it with the best tools & channels to engage your audience; and even some ideas on how to measure your success.
The emphasis is on giving you practical guidance and resources – and you’ll find a wealth of them right here. But before you read on, a very brief word on our internal communications policy:
OK, let the communication begin!
The 9-step approach is here to help you develop your (change) communication plan.
Once you’ve established your communications objectives, audience and key messages, it’s time to create your message using the various internal communications tools available.
Once you’ve decided on the communications tools needed to create your message, it’s then time to identify the best channels to reach your audience.
If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.
Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.
Our aim is to help you write clearly, consistently – and creatively – in a way that is relevant to your audience (whoever they may be).