Reach your audience
Employee communications channels
The channels to reach your audience
Once you’ve decided on the communications tools needed to create your message, it’s then time to identify the best channels to reach your audience.
Our channels
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Leadership communications
Our Co-CEOs and other senior leaders send these regular (and well-read) communications to DSM colleagues.
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Lockscreen
Our very own screensaver is hard to avoid if you’re a computer user, but must be linked to Global News Center story.
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Management cascade
These regular meetings offer a great potential channel for reaching an already engaged audience.
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Messaging Apps
Apps like WhatsApp and Wechat are a super-fast way to stay connected to your audience.
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Networks
Ideal for internal change programs, you can work with ambassadors, champions, or internal expertise networks to reach your audience.
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Newsletters
A highly efficient way of collating lots of information into a single (digital) communication.
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SharePoint
The perfect ‘digital destination’ when used for providing comprehensive content on a given topic.
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Townhalls
Great for rallying the troops and communicating big/important changes (usually via a senior leader).
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Read more
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Planning & approach
The 9-step approach is here to help guide you through developing your (change) communication plans.
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Tools
Once you’ve established your communications objectives, audience and key messages, it’s time to create your message using the various internal communications tools available.
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Our Brand platform
Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.