Our own virtual daily newspaper network is great for communicating your news!
|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|The perfect ‘digital destination’ when used for providing comprehensive content on a given topic||All DSM colleagues with access to SharePoint||With a little practice you can create a SharePoint site – which is also available via mobile devices||There are some limitations to what you can create - and you will need some SharePoint skills||Yes (you can always find a super-user to lend a hand)||If colleagues are contributing content, make sure you set a few ground rules|
SharePoint – what we also tend to call Intranet, our internal web pages - is a great channel for bringing together basic information in a single location. It’s ideal for everything from FAQs to news and guidelines. It’s easy to update. And every DSM employee has access (although they may not always use it of course).
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.