Our aim is to help you write clearly, consistently – and creatively – in a way that is relevant to your audience (whoever they may be).
|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|A tried & tested way of sending secure messages quickly, to a wide audience||Not ideal for production workers||Not too expensive, and you can link easily to other online content||Email overload, a 500-recipient limit, lack of the ‘personal touch’||Yes, especially if to smaller groups||Avoid getting into the ‘reply all’ game and try and avoid cc and bcc if possible|
Using email is of course second nature to most of us nowadays. It’s a fast and efficient way to send a message. But as we know from our own inboxes…email overload can be a problem. You don’t want your email to be just another one flooding your recipient’s inbox. So, make sure you use this channel only when you really need to - and keep your messages clear and concise.
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh the pros versus cons. This will help you decide how to spend your time/ money for the best result.
A few key points worth remembering:
Do you need to email a large audience?
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.