
Planning & approach
The 9-step approach is here to help guide you through developing your (change) communication plans.
Purpose | Typical audience | Pros | Cons | Can you do it yourself? | Thinking points |
---|---|---|---|---|---|
Our very own screensaver is hard to avoid if you’re a computer user, but must be linked to Global News Center story | Must be relevant to all DSM colleagues globally | The DSM Lockscreen gives you a captive audience for a simple, big message which you can link from to provide more info | It will only be seen by users of DSM computers and laptops; plus you need permission from GC&B | No, your must have approval from GC&B, so check out the criteria | You don’t control this channel (GC&B does) – so you cannot guarantee whether your lockscreen will be shown or for how long |
The DSM Lockscreen is our very own version of a screensaver (it pops up when you hit Crtrl-Alt-Del to lock your screen when leaving your desk or if your machine idles for a few minutes). About 2/3's of the screen shows the visual and 1/3 conveys a written message. Needless to say, for office-based staff in particular, this is a great channel – because it’s hard to avoid. The key point: this is only applicable for global messages to all DSM employees - used as a teaser for a Global News Center story. So, if that applies to you, read on!
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh the pros versus cons. This will help you decide how to spend your time/ money for the best result.
A lockscreen is always connected to a Global News Center article. If you feel your message is relevant for all DSM employees worldwide, please indicate this in the DSM News Center article submission form and we’ll get back to you.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.
The 9-step approach is here to help guide you through developing your (change) communication plans.
Once you’ve established your communications objectives, audience and key messages, it’s time to create your message using the various internal communications tools available.
Once you’ve decided on the communications tools needed to create your message, it’s then time to identify the best channels to reach your audience.