The perfect ‘digital destination’ when used for providing comprehensive content on a given topic.
|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|These regular meetings offer a great potential channel for reaching an already-engaged audience||Specific DSM teams and departments||A message that comes via management will often carry more weight and trust – plus you get instant feedback||You need to persuade the relevant manager to feature your message – and brief them well||Yes – it’s possible for you to present in a ‘guest’ role if the manager agrees||Try and include a clear call to action at the end of your presentation to get good feedback|
One really effective way to get your message across is to get it onto the agenda of regular management meetings. You could provide the meeting owner with your content and ask them to present it; or ask for a timeslot in their agenda and do it yourself. This is a proven channel with a receptive audience.
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh the pros versus cons. This will help you decide how to spend your time/ money for the best result.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.