Nowadays we’re all able to be DSM ambassadors and spread the word about how we’re creating brighter lives for all for all via social media.
|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|Apps like WhatsApp and Wechat are a super-fast way to stay connected to your audience||Smaller groups of DSM colleagues (provided they have the app of course)||Free (if using WiFi) and easy to use and share information – including video||Not DSM-secure and not ideal for sending long or detailed messages||Yes||Set ground rules on when it’s ok to send messages, especially outside work hours|
There are many messaging apps out there that that enable you to make video and voice calls and send text messages using a Wi-Fi connection. The most popular channels vary per region, but WhatsApp and WeChat (in China) are the current favorites.
These apps are simple and free to use. They’re also a great way to stay connected with friends, family and, yes, colleagues - provided you don’t share sensitive information and you respect private time.
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh the pros versus cons. This will help you decide how to spend your time/ money for the best result.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.