
Our Brand identity
If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.
Purpose | Typical audience | Pros | Cons | Can you do it yourself? | Thinking points |
---|---|---|---|---|---|
Ideal for internal change programs, you can work with ambassadors, champions, or internal expertise networks to reach your audience | Can be used for any audience | This gives you high-quality, personal engagement with a target audience – great for behavior-based programs | Identifying the right ambassadors, persuading them to take part and then managing them | Yes | You need to really support your ambassadors with good, frequent communication and the right tools |
For internal change programs in particular, it makes sense to work with ambassadors, champions, or internal expertise networks to reach and influence your audience. You could use an existing functional network; or create one yourself. The best agent for change is a passionate (knowledgeable) colleague. Cherish them!
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
Check who would be the most natural ambassador or champion network. If it’s a SHE topic, start there. If it’s P&O related, look for a related business partner.
Steps to take
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.
If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.
Our aim is to help you write clearly, consistently – and creatively – in a way that is relevant to your audience (whoever they may be).
Just the channel for stimulating instant, two-way communication.