Handouts & posters
A well-designed poster has real stopping power and with our specially designed templates you can easily create attractive and professional posters.
| Purpose | Typical audience | Pros | Cons | Can you do it yourself? | Thinking points |
|---|---|---|---|---|---|
| A great rallying point for colleagues to read lots of small, non-critical messages | Usually site-specific –whether in the factory or office (eg, in coffee corner) | A good, inexpensive channel for communicating more personalized and informal information | It can be hard to make your message stand out among the many – plus you never know who has seen it | Yes | Don’t forget to remove your message once it’s out-of-date |
If you want to go 'old school', what about a good-old fashioned notice board? Many of our factories feature large notice boards for displaying news; while in offices these boards are often found next to coffee corners. This channel is ideal for raising awareness on non-critical topics like sports and social events – although you can never be sure who has actually seen them…
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.
A well-designed poster has real stopping power and with our specially designed templates you can easily create attractive and professional posters.
They say a picture is worth a thousand words – and for good reason - the smart choice of imagery can help you create a compelling and memorable message.
Our aim is to help you write clearly, consistently – and creatively – in a way that is relevant to your audience (whoever they may be).