Short and snappy videos are ideal for quick leadership updates; for interviews; as an explainer; or for learning purposes.
|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|A wonderful channel for tapping into the wider networks of colleagues||All DSM colleagues – and beyond!||It’s free, fast and has an enormous reach – ideal for starting and sustaining conversations||You can’t share sensitive information, and you need approval for targeted postings on DSM channels||Yes, by using your own social media account.||Make sure you tag DSM, as if you don’t, we won’t see it and cannot like, comment or share|
Social media has changed the game. On average, employees have 10 times more social connections than a brand has social followers. It’s not just about reach, either. People say they trust their friends and family more than any other source of information about brands and products; and that one like or share from a colleague may well help deliver a valuable sales lead or help recruit that great new colleague. This is why we believe at DSM that employee advocacy matters! Provided the information isn’t sensitive, it makes sense for us to use social channels to deliver appealing content that people will want to consume, like and share!
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
There are many reasons why social media is important to DSM's business and reputation:
Develop a post following the DSM guidelines
Like most companies, DSM formally participates in social media communities through authorized group channels. Only employees designated by DSM management have authority to speak on behalf of DSM here. However, we also recognize that some DSM employees may want to use social media to communicate their personal views and opinions concerning DSM. If you decide to engage in social media communities (or start your own!), please be sure to follow our Social Media Guidelines and Policy.
Things to keep in mind
Make sure you tag DSM! If you don’t, we won’t see it and cannot like, comment or share:
Unsure about the suitability of the content you want to share? Please check with a communications colleague first.
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.