|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|Smaller virtual meetings – including one-on-ones||All DSM colleagues, but mainly office workers||It’s a transparent and productive way of working in smaller groups on embedding your message||You need to manage some aspects manually; not always easy to include externals||Yes||Be aware of Teams fatigue: is there a fresher way to achieve your communications objectives?|
For many of us, Microsoft Teams has become an essential communications channel. It’s ideal for all kinds of meetings and discussions – whether one-and-one or in groups. And you can easily share content and record sessions. The biggest drawback: have we all had a little too much of Teams?
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
Anyone can start a Teams environment. Simply hit ‘join or create a team’.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.