
News Center
Our own virtual daily newspaper network is great for communicating your news!
Purpose | Typical audience | Pros | Cons | Can you do it yourself? | Thinking points |
---|---|---|---|---|---|
Big messages for the big screen can get you big attention - provided TV screens are available, of course | All DSM colleagues – although site-specific content is especially suited to production workers | A high-impact, free channel that’s ideal if you have video content to share | Not everyone sees the TV screens, plus you have limited space for longer messages | Yes – although you need to connect with the relevant TV screen owners | This is a self-contained message with no opportunity to link to complementary content |
Some DSM sites have TV screens in public areas (reception, the canteen, etc) showing continuously rotating DSM content, sometimes broadcast via narrowcasting (ie, specific content for a specific site). Each topic is displayed for a few seconds, sometimes with a short video to spice things up.
It’s a striking way to grab attention - provided colleagues are paying attention, of course. Those deep in thought (or conversation) don’t always notice the screen - or study it in detail. But if you make your content concise and compelling… who knows?
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
General advice
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.
Our own virtual daily newspaper network is great for communicating your news!
They say a picture is worth a thousand words – and for good reason - the smart choice of imagery can help you create a compelling and memorable message.
A well-designed poster has real stopping power and with our specially designed templates you can easily create attractive and professional posters.