A wonderful channel for tapping into the wider networks of colleagues.
|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|Just the channel for stimulating instant, two-way communication||Mainly officer workers||Free, secure, fast – and available to all||Generally not used by production workers, English-language only||Yes||This channel works best as a two-way medium, to spark discussion, debate and feedback|
Yammer is our internal social media platform offering an easy way to engage with colleagues and receive bottom-up insights and views. It’s available to all DSM employees, on any device and it’s DSM-secure (contrary to WhatsApp, for example). Yammer is a great tool if you use it for its intended purpose, - to stimulate online conversations (rather than sending content only). You can ask for views, feedback, share best practices and respond to questions from others.
Think about your audience; can you share your messages properly and reach them via this channel? Check out the comparison notes below and weigh your pros versus cons. This will help you decide how to spend your time/ money for the best result.
Posting and responding to messages: It’s pretty straightforward:
Starting a Yammer group
Posting an announcement message in your group, or the All-DSM group
Use the announcement function to ensure that everyone in your Yammer group receives an alert in their Yammer inbox (for some, even in their Outlook inbox).
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.