Putting the power into PowerPoint
When it comes to PowerPoint we’ve applied the ‘ready-to-go’ concept used for our digital communications to make creation quick and simple.
| Purpose | Typical audience | Pros | Cons | Can you do it yourself? | Thinking points |
|---|---|---|---|---|---|
| A great support tool, ideal for delivering the ‘headlines’ and high-level messages | All DSM colleagues | Easy & inexpensive, plus DSM template building blocks available | PPT overload, plus a limited wordcount, while image selection is critical | Yes | Is your PPT understandable without you being there to present it? |
PowerPoint is best used as a communications support tool. It gives your audience the headlines, but really you should be the star of the show. Make sure your slides aren’t too ‘busy’. Try and go with one image per slide that really crystalizes your message – and keep the words snappy and concise. And of course, you can use Speaker Notes to help keep you on track!
Check out the comparison notes below and weigh the pros versus cons. This will help you decide how to spend your time/ money for the best result.
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.
When it comes to PowerPoint we’ve applied the ‘ready-to-go’ concept used for our digital communications to make creation quick and simple.
They say a picture is worth a thousand words – and for good reason - the smart choice of imagery can help you create a compelling and memorable message.
If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.