|Purpose||Typical audience||Pros||Cons||Can you do it yourself?||Thinking points|
|Good for big, memorable messages with an emotional connection||All DSM colleagues||Instant impact with multiple uses and applications||Limited time to get complex messages across, can take time to create||Yes (using a smartphone)||Who will script, storyboard, edit, and film your video? You may need professional help|
People like video – especially when it’s short. This tool is ideal for quick leadership updates; for interviews; as an explainer; or for learning purposes. And it doesn’t need to break the bank; especially if you can do it yourself!
Check out the comparison notes below and weigh the pros versus cons. This will help you decide how to spend your time/ money for the best result.
Preparation phase - think about your content:
Prepare for filming
Editing the video
Things to keep in mind
How will you know ‘what success looks like’? Measuring the response to this channel /tool could give you a better understanding of whether you’ve reached your communication objective. KPIs can be qualitative or quantitative. Here are some ideas:
If this a stand-alone initiative, then go ahead! However, if this is part of a wider initiative, you might want to take a step back and look at the broader communications perspective. A good starting point is our 9-step approach to creating your communication plan - which includes an overview of all the internal channels and tools.
This portal helps you to find any of our Assigned (Mar)com Suppliers. It’s important to work with Assigned Suppliers only as only these suppliers are carefully selected and approved by Group Sourcing in alignment with the Manager Communication Vendors (MCV) and the business.
It’s always handy to have good B-roll footage up your sleeve – because you never know when you might need it.