DSM Brand fundamentals

Our brand platform & identity

The fundamentals of our brand

Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences. 

For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

DSM's brand platform & identity

In order to apply our brand's visual & verbal identity correctly it is essential you understand the driving force behind why we do what we do, as well as how to apply this to your work.

The basis of our brand

Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.

Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences.

The idea is to shake things up a bit, inspire people, and make a lasting impression...

Images & language

For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

Our markets are more competitive than ever. If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.

Our brand identity covers all aspects of our visual and verbal identity.

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  • Brand system guide

    Brand system guide

    We apply a different set of rules for online and offline uses of DSM's logo, brand promise & activity descriptor.

  • Core building blocks

    Core building blocks

    Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.

  • Download brand assets

    Download brand assets

    DSM brand asset downloads of core visual brand elements, images, video & b-roll, signage and publications.

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