Fundamentals

Fundamentals

Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences. 

For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

The following pages highlight the key elements of our visual identity; plus a summary of our verbal identity (which we’ll extend in future editions of this website).

  • Our Brand Platform

    Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences.

  • Our Brand Identity

    For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

  • Fundamentals

    Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences. For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

  • Governance

    We want to make your life easier when implementing our brand identity. Which is why we’ve simplified our design system.

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