DSM Colors

The DSM Color palette

At DSM we’re all about brighter living... so let’s make our color palette as bright as possible.

That includes using tints of our colors in pie charts, diagrams and graphs.

Ideally we should print in four-color process (CMYK). Full-color printed material is based on the four inks most commonly used in printing: Cyan, Magenta, Yellow and Black (Key).

We also provide RGB (Red, Green, Blue) breakdowns and Hex (websafe) for online/on-screen usage.

Occasionally you might need to print in special colors (PANTONE®). This is usually when one or two specific colors are needed; or for more complex printing jobs like gifts and premiums.

For block colors (used in layouts, diagrams or charts) we can use alternatives to our main colors: the DSM support colors.

Body copy (text) is usually set in black.

In addition to the existing 12 DSM colors, we have introduced an additional three colors which are brighter and provide an additional range to reflect ‘sustainability’. These should only be used for (info) graphics and charts etc.

DSM Blue

DSM Mid Blue

DSM Cyan

RGB: R0 G52 B120 
CMYK: C100 M72 Y0 K18
HEX: #003478 
Pantone®: 280
RAL: 5002 
RGB: R0 G112 B186
CMYK: C100 M44 Y0 K0
HEX: #0070ba  
Pantone®: 300 
RAL: 5005  
RGB: R0 G159 B227 
CMYK: C100 M0 Y0 K0
HEX: #009fe3
Pantone®: Process Cyan 
RAL: 5015  

DSM Burgundy


DSM Orange

RGB: R151 G13 B52 
CMYK: C10 M100 Y55 K39
HEX: #970d34 
Pantone®: 194 
RAL: 4002 
RGB: R229 G31 B34 
CMYK: C0 M96 Y90 K0 
HEX: #e51f22  
Pantone®: Red 032 
RAL: 3020
RGB: R238 G114 B3  
CMYK: C0 M65 Y100 K0 
HEX: #ee7203 
Pantone®: Orange 021
RAL: 2004  

DSM Purple

DSM Plum

DSM Cerise

RGB: R82 G27 B101 
CMYK: C75 M100 Y5 K28 
HEX: #521b65  
Pantone®: 2623 
RAL: 4007  
RGB: R123 G31 B98  
CMYK: C44 M95 Y7 K32 
HEX: #7b1f62  
Pantone®: 249  
RAL: 4006  
RGB: R189 G10 B121
CMYK: C19 M99 Y0 K8 
HEX: #bd0a79  
Pantone®: 223  
RAL: 4010 

DSM Dark Green

DSM Lime Green

DSM Ocean Green

RGB: R0 G126 B75  
CMYK: C98 M10 Y84 K18 
HEX: #007e4b  
Pantone®: 3415 
RAL: 6026   
RGB: R69 G172 B52 
CMYK: C73 M0 Y100 K0 
HEX: #45ac34   
Pantone®: 362  
RAL: 6018   
RGB: R0 G155 B151  
CMYK: C99 M0 Y48 K0 
HEX: #009b97   
Pantone®: 3272  
RAL: 5021   

DSM Dark Grey

DSM Grey

DSM Light Grey

RGB: R128 G128 B128   
CMYK: C49 M38 Y38 K20 
HEX: #808080  
Pantone®: Cool Grey 9
RAL: N/A    
RGB: R224 G224 B224 
CMYK: C15 M10 Y12 K0 
HEX: #e0e0e0   
Pantone®: Cool Grey 1  
RAL: N/A    
RGB: R240 G240 B240 
CMYK: C7 M5 Y6 K0 
HEX: #f0f0f0   
Pantone®: N/A 
RAL: N/A    

DSM Yellow

DSM Bright Green

DSM Apple Green

RGB: R255 G205 B0 
CMYK: C0 M14 Y100 K0 
HEX: #ffcd00   
Pantone®: 116 
RAL: N/A    
RGB: R208 G223 B0 
CMYK: C21 M0 Y85 K0 
HEX: #d0df00   
Pantone®: 389 
RAL: N/A    
RGB: R168 G173 B0
CMYK: C29 M1 Y100 K18  
HEX: #a8ad00    
Pantone®: 383  
RAL: N/A    

Applying the DSM colors

To make sure you pass with flying colors and avoid unsightly clashes, always select from the color palette per application, slide, or (web) page.

Use a maximum of three tints from each color range, taken from the DSM color palette. For example, DSM Dark Green, DSM Lime Green and DSM Ocean Green from the green color range. We use these colors for headings and subheadings, diagrams, illustrations and graphic elements like buttons.

For dsm.com we use one color range for every main section:








  1. Two tints is often enough to create a colorful layout.
  2. The colors can always be combined with the support colors or with our default colors: DSM Cyan and DSM Mid Blue.
  3. Blocks and backdrops are always set in the DSM support colors. We don’t use colored frames and dropshadows.
  4. For color gradients (used on images with text) you can use any color combination.

Colors applied on PowerPoint slides

Colors applied on website

Color gradients

The DSM color gradients give our images an extra color boost, making them easier to identify.

The color gradients can bring real harmony or energy to your layout, depending on the image you choose; for example they’re a perfect base for headings set in white (reversed).

We use the color gradients as much as possible – on websites, in advertising, on posters, and on front covers or key images in brochures.

The color gradients are based on the DSM color palette, with the exception of the DSM support colors.

Although the angle and transparency settings are set, you can adjust them depending on the colors and contrast of the image.

A final couple of simple reminders:

  • We always apply the color gradient to images with text, which means...
  • On images without text we don’t apply the color gradient.

ATTENTION: If you use images, footage, music or any other copyrighted material, always check whether they are rights-free. If not, you need to get usage approval and make payment in advance if necessary.

The DSM color gradients

Related downloads

DSM Color Palette

DSM Gradients

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