Our typography brings our brand voice to life and lends real authority and authenticity to our fact-based storytelling approach. It makes headlines and advertising copy instantly recognizable, but it also makes all our brand applications easy to read.
For all applications (online and offline) we use the Fira Sans font, closely related to the Meta Pro font we previously used.
For DSM we’ve selected the following fonts:
Our headlines set the tone for our stories. We always use Fira Sans Medium. Headings are always set in white (reversed) when positioned on top of images or the DSM visual device. Adding a color gradient to images (see DSM colors section) helps the headings stand out.
Other weights can be used for sub headings or for headlines if the design warrants this (e.g. if a headline is very long and the font has to be relatively small, a bolder weight can be used).