DSM Typeface

Our typography brings our brand voice to life and lends real authority and authenticity to our fact-based storytelling approach. It makes headlines and advertising copy instantly recognizable, but it also makes all our brand applications easy to read.

For all applications (online and offline) we use the Fira Sans font, closely related to the Meta Pro font we previously used.

For DSM we’ve selected the following fonts:

  • Fira Sans light
  • Fira Sans Book
  • Fira Sans Regular
  • Fira Sans Medium
  • Fira Sans Semi-bold
  • Fira Sans Bold

Our headlines set the tone for our stories. We always use Fira Sans Medium. Headings are always set in white (reversed) when positioned on top of images or the DSM visual device. Adding a color gradient to images (see DSM colors section) helps the headings stand out.

Other weights can be used for sub headings or for headlines if the design warrants this (e.g. if a headline is very long and the font has to be relatively small, a bolder weight can be used).

Fira Sans Light

Fira Sans Bold Italic

Fira Sans Book

Fira Sans Book Italic

Fira Sans Regular

Fira Sans Regular Italic

Fira Sans Medium

Fira Sans Medium Italic

Fira Sans Semi-Bold

Fira Sans Semi-Bold Italic

Fira Sans Semi-Bold

Fira Sans Semi-Bold Italic

Source Han Sans Extra light

Source Han Sans Light

Source Han Sans Normal

Source Han Sans Regular

Source Han Sans Medium

Source Han Sans Bold

Powerpoint title slide

Powerpoint title slide in Han Sans

Headline: Source Han Sans Medium
Subheading: Source Han Sans Regular

Related Downloads

Fira Sans
Font Squirrel

Fira Sans

Fira Sans
Adobe Typekit

Source Han Sans
Adobe Typekit

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