Core visual brand elements downloads
These include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.
DSM's Activity Descriptor
Brand identity fundamentals
Health ∙ Nutrition ∙ Bioscience
The DSM activity descriptor summarizes what we do - Health ∙ Nutrition ∙ Bioscience - and forms part of the DSM signature
Use of the Activity Descriptor
The DSM Activity Descriptor should be used on all online and offline applications if space allows (eg not for online banners or social media memes where space may be limited).
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Layout structures guide
Portrait and landscape applications have the same basic layout structure with a few subtle differences, depending on whether they are online or offline.
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Master & simplified logos guide
DSM's master and simplified logos are the flagships of our company and their use is clearly defined.