Core visual brand elements downloads
These include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.
When we apply the core visual brand elements the right way, we depict a company that’s courageous, caring and collaborative – and one that makes a positive difference in people’s lives.
DSM's nine core visual brand elements are:
Simply put, the DSM master logo and the DSM simplified logo are the flagships of our company.
The simplified logo and a white panel with a fixed shape, position and proportion connect the DSM logo with the message, image or visual device.
Our brand promise, BRIGHT SCIENCE. BRIGHTER LIVING.™ How and why we do what we do in four simple words.
The title, typography, layout and tone of voice form the starting point for what we tell the world.
Our typography brings our brand voice to life with authority and authenticity. Instantly recognizable, it makes all our brand applications easy to read.
With its swish of multi-layered color this one is a key element of our brand identity, representing the courageous and creative spirit that runs through the heart of DSM.
Our photographic imagery should be courageous, caring and collaborative. Why? Because it’s the best way of visualizing our DSM brand promise.
Because brighter lives are so important to us we make our color palette as bright as possible wherever we can.
The DSM activity descriptor summarizes what we do - Nutrition ∙ Health ∙ Sustainable Living - and forms part of the DSM signature.
These include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.
DSM's master and simplified logos are the flagships of our company and their use is clearly defined.
We use the logo lock-up for most brand touch points and applications including advertising, brochures and PowerPoint presentations.