DSM's layout structures

Brand identity fundamentals

Everything in the right place

Portrait and landscape applications have the same basic layout structure with a few subtle differences, depending on whether they are online or offline.

Headlines should be set in Fira Sans Medium unless a heavier or lighter weight would look aesthetically better.

Offline layout structures

The DSM master logo lockup and DSM activity descriptor should be positioned in one of three ways.

  1. DSM activity descriptor in white in the lower left corner of the application, horizontally aligned with the DSM brand promise underneath the DSM master logo lockup on the right.
  2. DSM activity descriptor in blue in the lower left corner of the application and the DSM master logo lockup and DSM activity descriptor positioned on the right but not aligned. The vertical gap between the DSM activity descriptor and DSM master logo lockup is flexible and dependent upon the content used in the white area.
  3. DSM activity descriptor in white in the lower left corner of the application and the DSM master logo lockup and DSM activity descriptor positioned in the top right.

Online layout structures

For online applications (online banners, website, social media memes etc.) the DSM simplified logo lock-up without the DSM activity descriptor should be used. Furthermore, you can omit the DSM brand promise if space is restricted. 

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