Core visual brand elements downloads
These include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.
We use the logo lockup for most brand touch points and applications including advertising, brochures, web banners, PowerPoint presentations and so on.
The logo lock-up consists of the logo and a white panel with a fixed shape, position and proportion and its job is to connect the DSM logo with the message and image (or visual device).
The logo lock-up is available with both the DSM master and simplified logos. On both the logo is fixed within a white arch.
For offline applications (brochures, advertisements, posters etc.) there are two default lock-ups for use across the bottom of an application and one version for use across the top of an application.
The standard option (1) should be used when the entire background is filled with an image or wave device.
The extended master logo lock-up (2) should be used to divide the page vertically in two (image/visual device above with white space below).
The master logo lock-up can be used at the top of an application if better suited than either of the other two options (3).
For online applications (websites and html e-mailers) the DSM simplified logo is shown in isolation with no logo lock-up. However, for PowerPoint content slides and online banners, the simplified logo lock-up is used in standard (1), extended (2) and on top (3) formats.
The size and position of the logo lock-up is open, however, acceptable size options are supplied in the various templates. Ensure the exclusion zone around the DSM logo is respected on all applications.
You can crop all the DSM logo lock-ups in various ways (see below) and the size might need to be adjusted sometimes.
The size and position of the logo lock-up is open, however, acceptable size options are supplied in the various templates. You can also crop all the logo lock-ups in various ways and the size might need to be adjusted sometimes as in the following examples, but in all cases ensure the exclusion zone around the logo is respected.
Master logo lock-up offline
Master logo lock-up offline
Simplified logo lock-up online
These include the DSM logo, the DSM brand promise, the visual device and other elements like typefaces, colors, and imagery.
DSM's master and simplified logos are the flagships of our company and their use is clearly defined.
We use the core visual brand elements to build templates and components for digital and printed applications so that our brand identity is used correctly.