DSM's use of photography

Brand identity fundamentals

Visualize your storytelling

Our DSM brand personality can be summarized in three words: caring, courageous and collaborative. So when it comes to photography, make sure you use these three characteristics to guide your creative approach and visualize your storytelling.

We want to tell captivating, powerful stories with our images – whether static or animated – and we want this imagery to be consistent across all our markets and businesses because, of course, we are One DSM.

Courageous, caring & collaborative

Our photographic imagery should be courageous, caring and collaborative. Why? Because it’s the best way of visualizing our DSM brand promise.

ATTENTION: When sourcing photography, always check whether the images are rights-free. If not, you need to get usage approval and make payment in advance if necessary.

Applying photography to key company themes

The Image Bank contains a gallery of images that are available and copyright-free.

As you will see, all these images are bright, colorful and interactive (either with people or animals). They provide a very specific mood and feeling for the user based on an optimistic, positive and dynamic outlook.

We’ve also grouped the images into key company themes that demonstrate everything from our broad purpose and brand promise of creating brighter lives for all and much more. The various topics are:

  • Creating brighter lives for all
  • Health through nutrition
  • Workforce
  • End-markets & products
  • Bite-sized stories
  • Remaining images

Read more

  • Consistency & creativity

    Consistency & creativity

    Strong brands are consistent brands, but being consistent doesn’t mean we cannot be creative. Quite the contrary.

  • Color palette guide

    Color palette guide

    At DSM we’re all about brighter living... so our color palette, consisting of twelve colors, is as bright as possible!

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