DSM's use of photography

Brand identity fundamentals

Visualize your storytelling

Our DSM brand personality can be summarized in three words: caring, courageous and collaborative. So when it comes to photography, make sure you use these three characteristics to guide your creative approach and visualize your storytelling.

We want to tell captivating, powerful stories with our images – whether static or animated – and we want this imagery to be consistent across all our markets and businesses because, of course, we are One DSM.

Courageous, caring & collaborative

Our photographic imagery should be courageous, caring and collaborative. Why? Because it’s the best way of visualizing our DSM brand promise.

ATTENTION: When sourcing photography, always check whether the images are rights-free. If not, you need to get usage approval and make payment in advance if necessary.

Applying photography to key company themes

Below we’ve put together a mini-gallery of images taken from our company website that are available and copyright-free.

As you can see, all these images are bright, colorful and interactive (either with people or animals). They provide a very specific mood and feeling for the user based on an optimistic, positive and dynamic outlook.

However, we’ve also grouped these images into key company themes that demonstrate everything from our broad purpose and brand promise of creating brighter lives for all and much more. The various topics are:

Creating brighter lives for all

End markets & products

Bite-size stories

Remaining images

Read more

  • Downloads

    All the DSM assets are available for download here.

  • DSM Image Bank

    Welcome to this mini gallery of royalty-free images that demonstrate how we apply our caring, courageous and collaborative DSM brand values to a wide range of different topics and scenarios. All these images can be found on dsm.com – and are free for you to use today.

  • Color palette

    At DSM we’re all about brighter living... so our color palette, consisting of twelve colors, is as bright as possible!

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