Our brand core building blocks
Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.
They are the cornerstone of who we are and what we believe – and crucially, they match the needs and desires of our stakeholders and the wider marketplace.
Doing Something Meaningful
The phrase Doing Something Meaningful seems to have really caught-on at DSM. This is a great thing, and we encourage everyone to continue using it informally.
However, in our formal brand communications we prefer to avoid using this term (not least because we don’t have trademarks on the phrase, and it can thus be easily copied by others). As you’ll learn from reading these Brand Requirements, a major aspect of our brand is consistency of message; which is why we urge you to use these building blocks to tell the story.
1. Our purpose & 2. brand promise
Our purpose is why DSM exists. Our brand promise summarizes who we are, what we stand for and the value we aim to bring.