In B2B marketing in particular, any bold claim that a company makes is likely to be met with a familiar response: prove it!
That’s why the best way for us to make a serious and lasting impact among our target audiences is to share fact-based goals, targets and statistics - that readers can very quickly absorb and remember.
Don’t forget that everything we do is linked to the UN Sustainable Development Goals (SDGs) - so try to refer to these whenever possible.
By doing this - and showing the impact that we’re making on society by hitting or perhaps even exceeding our goals - we grow our credibility; we increase our authenticity; and we enhance the reputation and value of our brand.