Core building blocks

Brand platform fundamentals

Our brand core building blocks

Our brand is forged by six core building blocks. These are the cornerstones of who we are and what we believe – and crucially, they match the needs and desires of our stakeholders and the wider marketplace.

1. our purpose (the reason we exist)

To create brighter lives for all

2. our brand promise (the value we aim to bring)

Bright Science. Brighter Living.™

3. our core values (who we are & what we stand for)

as defined by the DSM Culture Compass

4. our personality

as defined by the DSM Culture Compass

5. our ways of working

as defined by the DSM Culture Compass

6. our positioning (our intended position in the hearts and minds of our stakeholders)

Royal DSM is a global purpose-led, science-based company active in Nutrition, Health and Sustainable Living

Doing Something Meaningful

The phrase Doing Something Meaningful seems to have really caught-on at DSM. This is a great thing, and we encourage everyone to continue using it informally.

However, in our formal brand communications we prefer to avoid using this term (not least because we don’t have trademarks on the phrase, and it can thus be easily copied by others). As you’ll learn from reading these Brand Requirements, a major aspect of our brand is consistency of message; which is why we urge you to use these core building blocks to tell the story.

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  • Download brand assets

    Download brand assets

    DSM brand asset downloads of core visual brand elements, images, video & b-roll, signage and publications.

  • Culture Compass

    Culture Compass

    The compass shows our cultural direction and destination, whilst allowing us to find our own ways to bring it to life in our daily role.

  • End markets narrative

    End markets narrative

    Each end market starts with the customer and their needs, we explain how our capabilities meet these needs, supported by key proof-points and stories.