We want to make your life easier when implementing our brand identity. Which is why we’ve simplified our design system.

Our one request? Because we’re giving everyone more freedom to express and interpret the brand, it’s even more important that you stick to the rules that we do have. That way we’ll ensure an even more consistent and compelling DSM brand experience that works – for all.

  • Fundamentals

    Our brand platform is the jumping off point for everything we have to say, both visually and verbally. You can use it for pretty much everything from social media to trade events – and for all audiences. For any brand it’s important to keep looking forward; and for a science-based brand like ours, dedicated to creating a brighter future... it’s a must.

  • Online

    We build the DSM brand around our customers on all devices and across all media. The goal? A single, consistent (and excellent) experience – whenever, wherever and however our users engage with us.

  • Offline

    Putting the user at the center of our offline experience gives us clear direction on how to build and structure our offices files, company badge & clothing, signage and packaging. And this doesn’t solely apply to design. It’s just as relevant for our content and messaging.

  • Downloads

    All the DSM assets are available for download here.

  • Governance

    We want to make your life easier when implementing our brand identity. Which is why we’ve simplified our design system.

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