Every one of us has an important role to play in bringing the DSM brand to life and living its values every day. However, we’re also fortunate to have an excellent team guiding and supporting our branding efforts.
Group communications & branding holds overall responsibility for brand-related matters, with a delegated responsibility to:
We’ve also created a brand custodian team (consisting of senior SVP GC&B, CMO, Head of Global Trademarks Center (GTC), Global Director Purpose & Brand, Cluster Communications representative) to:
Our custodian team is, in turn, supported by a brand expert team (made up of BG and GTC representatives) to help them make all this happen.