DSM Brand Valuation Report 2021

The Covid 19 pandemic has taken its toll on almost the entire economy, according to the latest Brand Finance Global 500 study 2021 – including DSM.

Our Brand Value now stands at €846m, down from €989m in 2020. However, our AAA- Brand Strength Index held up extremely well with just a tiny dip from 81.5 in 2020 to 80.7 for 2021 – enabling us to move up one spot to third in our competitor group (overtaking DuPont).

Unsurprisingly, the main reason cited for the overall decline was an anticipated, industry-wide fall in future long-term revenues versus projections made pre-Covid. The good news for DSM: after a 2020 filled with uncertainty, we entered 2021 with our share price at an all-time high. We also retain the 6^th highest ranking in our competitor group.

This is exactly why, despite the challenges of the past year, there is every reason to be confident in our ability to buck the trend – and build our brand back better in 2021 and beyond.

Next to the annual Brand Finance report GC&B is looking into developing a predicative diagnostics dashboard with specific key performance indicators to provide regular, actionable insight on DSM’s brand strength related to various stakeholder groups, including customers.

Below you can find the DSM brand value 2021 presentation in PPT or PDF format which will provide you with more valuable information.

For more information and/or explanation you can contact:
Jan Sijstermans, Global Branding Manager.