A quickstart guide for creatives

The DSM Brand Center isn’t just here for our employees, of course. It’s also designed to provide our creative partners with all the information and guidance they need to implement our brand consistently and creatively.

But what if they only need to know the basics?

This is the thinking behind The DSM Brand in Brief: a quickstart guide for creatives: an abridged, 25-page version of our full brand requirements.

This quickstart guide covers the critical information that any creative needs to work with our brand, and covers:

• Key visual cornerstones: including our logo, signature, typefaces, color palette, templates – and how they all come together in a cohesive brand system.
• Digital elements: including design guidance, ready-to-go digital components, and social media branding.
• Important brand applications: like video, photography, packaging and PowerPoint.

So, if you’re a DSM creative vendor (or a DSM employee responsible for one), please feel free to check it out!