Tone of voice
The same brand personality characteristics that inform our visual identity (courageous, caring and collaborative) also drive our verbal identity.
Here you’ll find the correct house style for all the terms we use in our financial brand communications, including Dutch translations and various words and phrases we should always avoid using. For more information download our Financial Terminology Guide.
The same brand personality characteristics that inform our visual identity (courageous, caring and collaborative) also drive our verbal identity.