Creative & inspiring examples

At this point, you may be thinking, ‘how can I best take these DSM brand elements and use them to build powerful campaigns that engage our customers’?

Well, to give you an idea of what’s possible, we created this Showcase section to highlight some creative and inspiring examples from around our company.

You’ll see how businesses have taken the DSM brand and purpose to the next level in different markets and media, while conforming to (and indeed building on) our brand identity.

In fact, we intend to add more campaigns to this section in future updates of these Brand Requirements - so, if you’re planning new content, who knows? Maybe your next campaign will feature here too.

Read, and enjoy this outstanding work…

DSM Showcases

Bringing the ‘why’ to life

When it comes to taking our purpose and making it tangible - and relevant - for endmarket customers, it’s hard to look past this outstanding campaign from DSM HNH.

A compelling customer narrative

How do you create a truly differentiated brand campaign that tackles a defining topic in an incisive and emotionally resonant way; supported by solid science and facts; and all beautifully integrated with the DSM purpose and brand identity?

A ‘connected’ approach

Improving our communication with each other is a major focus for DSM and our ways of working – not least the ability to request, give and receive quality feedback. After all, we have a huge well of diverse and interesting insights and experience within DSM: why not make the most of it?

Beyond campaigns

For a glimpse into the future of where business – and our brand – is going, look no further than the DSM Virtual Venue.

Excited about the future? We certainly hope so.

Imagine a VR ‘pod’ that employees, customers and visitors could sit inside and enjoy a completely immersive brand experience. It

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