Where others see products, we see purpose
When it comes to taking our purpose and making it tangible - and relevant - for endmarket customers, it’s hard to look past this outstanding campaign from DSM HNH.
Improving our communication with each other is a major focus for DSM and our ways of working – not least the ability to request, give and receive quality feedback. After all, we have a huge well of diverse and interesting insights and experience within DSM: why not make the most of it?
Traditionally, our internal campaigns have involved the creation of separate logos and straplines to grab attention and drive engagement. In some ways it’s an understandable approach…but is it the best use of our brand – and the fact that we stand together as ONE DSM?
For this campaign, the team took a fresh approach by reaching out to our Global Communications & Branding department to help create an attractive visual device with different icon variations – and based on our DSM brand color palette and typeface.
The campaign then delivers the key message that Feedback empowers – while emphasizing why this is so important (because it helps our people connect).
As a result, our people connected with this campaign!
A comprehensive communications toolkit with posters, guidelines and much more is available (for employees only).
When it comes to taking our purpose and making it tangible - and relevant - for endmarket customers, it’s hard to look past this outstanding campaign from DSM HNH.
How do you create a truly differentiated brand campaign that tackles a defining topic in an incisive and emotionally resonant way; supported by solid science and facts; and all beautifully integrated with the DSM purpose and brand identity?
For a glimpse into the future of where business – and our brand – is going, look no further than the DSM Virtual Venue.
Imagine a VR ‘pod’ that employees, customers and visitors could sit inside and enjoy a completely immersive brand experience.