The Where others see products, we see purpose campaign lifts the lid (literally) on customer products containing our nutritional ingredients - providing a unique insight into how and why they benefit society.
As you can see, the left half of the concept art shows the product; the right half shows its effect in a startling simple yet powerful way – bringing to life our purpose of creating brighter lives for all. And from a customer standpoint, it demonstrates very clearly that everything we do starts with the end user in mind.
In the words of the HNH team: ‘As the headline explains, they see each product as just that – a product on a shelf. However, we are able to see the real purpose behind our customers’ products, finding the humanity of the customers who use them, distinguishing ourselves.’
For everything you need to know about the strategic ambitions and positioning – and how to efficiently promote the “Products with Purpose” campaign – please visit the Voice of HNH (this is a SharePoint link only accessible for DSM employees).