Multiple channels, one experience

The DSM Brand Offline

Offline branding

Putting the user at the center of our offline experience gives us clear direction on how to build and structure our offices files, company badge & clothing, signage and packaging. And this doesn’t solely apply to design. It’s just as relevant for our content and messaging.

User-centric offline experience

We've endeavoured to be as comprehensive as possible in the tools, templates and advice available to you to create inspiring - and on-brand - offline content.

  • MS Office Templates

    MS Office Templates

    Approved templates make everyone’s lives easier. After all, why waste time reinventing the wheel (and risk getting our brand execution wrong)?

  • Putting the power into PowerPoint

    Putting the power into PowerPoint

    When it comes to PowerPoint we’ve applied the ‘ready-to-go’ concept used for our digital communications to make creation quick and simple.

  • Stationery templates

    Stationery templates

    To make life easier for you we’ve created a set of branded stationery templates including business cards (in European and American sizes).

  • Email signature

    Email signature

    A professional email signature that reflects a consistent and uniform company brand is key in helping us create the right impression.

  • Company badge

    Company badge

    As one of the most commonly used branding elements we have - we all wear them - it’s important that we get company badges right.

  • Clothing


    Many employees work in roles requiring functional branded DSM workwear and safety helmets.

  • Signage


    Both external and internal signage is incredibly important – not just to our brand, but to our business.

  • Product packaging

    Product packaging

    Our products cross the globe on their way to our customers so it's important for our brand for you to learn how to apply the right branding assets to your product packaging

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  • Our Brand identity

    Our Brand identity

    If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.

  • Our Brand platform

    Our Brand platform

    Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.

  • Downloads


    DSM brand asset downloads of core visual brand elements, images, video & b-roll, signage and publications.