When you think about it, company badges are one of the most commonly used branding elements we have – after all, we all wear them. And it’s therefore important that we get them right.
Company badges should always follow our visual identity, and come in five types:
To be used by all DSM employees with a DSM employment contract.
Valid for one day, to be used by employees who have left their DSM Employee Badge at home or whose badge is not working because of technical/ICT failures.
For contractor employees who, for work reasons, need to have access to a DSM site/office on a more or less permanent basis.
Valid for one day, to be used by contractors who need to have access to a DSM site/office on a temporary basis, or contractors who have left their DSM contractor badge at home or whose DSM contractor badge is not working because of technical/ICT failures.
To be used by visitors; valid for one day.
Each badge type is available as a JPEG file.
Please use the Trebuchet MS regular and bold (this is a regular MS Windows font). Please note: for logistical and cost reasons this is one of the very few examples where we use a different font from our usual Fira Sans.
Both external and internal signage is incredibly important – not just to our brand, but to our business.
DSM brand asset downloads of core visual brand elements, images, video & b-roll, signage and publications.