Your company badge

The DSM brand offline

Company badge (or Pass/ID)

When you think about it, company badges are one of the most commonly used branding elements we have – after all, we all wear them. And it’s therefore important that we get them right.

Five options

Company badges should always follow our visual identity, and come in five types:

Employees

To be used by all DSM employees with a DSM employment contract.

Employees temporary

Valid for one day, to be used by employees who have left their DSM Employee Badge at home or whose badge is not working because of technical/ICT failures.

Contractor

For contractor employees who, for work reasons, need to have access to a DSM site/office on a more or less permanent basis.

Contractor temporary

Valid for one day, to be used by contractors who need to have access to a DSM site/office on a temporary basis, or contractors who have left their DSM contractor badge at home or whose DSM contractor badge is not working because of technical/ICT failures.

Visitor

To be used by visitors; valid for one day.

Reverse all

Each badge type is available as a JPEG file.

Please use the Trebuchet MS regular and bold (this is a regular MS Windows font). Please note: for logistical and cost reasons this is one of the very few examples where we use a different font from our usual Fira Sans.

Clothing

Many employees work in roles requiring functional branded DSM workwear and safety helmets.
Signage

Both external and internal signage is incredibly important – not just to our brand, but to our business.
Download brand assets

DSM brand asset downloads of core visual brand elements, images, video & b-roll, signage and publications.