Your company badge
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Company badge (or Pass/ID)
When you think about it, company badges are one of the most commonly used branding elements we have – after all, we all wear them. And it’s therefore important that we get them right.
Five options
Company badges should always follow our visual identity, and come in five types:
Employees
To be used by all DSM employees with a DSM employment contract.
Employees temporary
Valid for one day, to be used by employees who have left their DSM Employee Badge at home or whose badge is not working because of technical/ICT failures.
Contractor
For contractor employees who, for work reasons, need to have access to a DSM site/office on a more or less permanent basis.
Contractor temporary
Valid for one day, to be used by contractors who need to have access to a DSM site/office on a temporary basis, or contractors who have left their DSM contractor badge at home or whose DSM contractor badge is not working because of technical/ICT failures.
Visitor
To be used by visitors; valid for one day.
Reverse all
Each badge type is available as a JPEG file.
Please use the Trebuchet MS regular and bold (this is a regular MS Windows font). Please note: for logistical and cost reasons this is one of the very few examples where we use a different font from our usual Fira Sans.
Related downloads
Company Badge (zip-file)
Read more
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Signage
Both external and internal signage is incredibly important – not just to our brand, but to our business.
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Download brand assets
DSM brand asset downloads of core visual brand elements, images, video & b-roll, signage and publications.