When you think about it, company badges are one of the most commonly used branding elements we have – after all, we all wear them. And it’s therefore important that we get them right.
Company badges should always follow our visual identity, and come in five types:
Each badge type is available as a JPEG file that you can download from the DSM Brand Center.
Please use the Trebuchet MS regular and bold (this is a regular MS Windows font). Please note: for logistical and costs reasons this is one of the very few examples where we use a different font from our usual Fira Sans.
For everything you need you can download the zip file.
Meanwhile, to give you an idea, here is the design spec for a standard DSM employee badge and a DSM visitor badge.
Valid for one day, to be used by employees who have left their DSM Employee Badge at home or whose badge is not working because of technical/ICT failures.