Our products cross the globe on their way to our customers so it's important for our brand for you to learn how to apply the right branding assets to your product packaging
Bulk packaging or labels come in full color, unicolor or black & white. They can feature a DSM Product Brand logo or a DSM Company Branded Proposition (which is always represented with a typographic name rather than a fully designed Product Brand logo).
This should be written in Fira Sans (1) and displayed prominently on the front of the package with the DSM Trademark reference (2) also included - preferably in the ingredients section on the back. You should also include the DSM Simplified Logo (3) at the bottom of the packaging on the front to avoid competing with the product branding. For labels, all three items should feature on the label.
If your packaging or labels are being printed in one solid color or in black & white you’ll need to use the a single color or black & white DSM simplified logo. See our logo section for more information.
As our family of B2B, IB and B2C brands continues to grow and expand it’s critical that we not only protect our Intellectual property, but communicate it to the marketplace. In this way we create value by creating a strong connection between the Product Brand and DSM as a company.
The DSM Trademark reference is short, simple, but essential for all product packaging – whether B2B, IB or B2C. It features the DSM Simplified Logo and should ideally appear in the ingredients section and the example shown above, with these three requirements:
1. Uniform text height with logo
2. Apply exclusion zone to logo
3. Mimimum logo width
Please remember: It’s essential to have the correct trademark reference for all Product Brands. If in doubt, contact the Global Trademarks Center of DSM Intellectual Property (for employees only) or send them an email.
If you want to display our corporate brand or one of our product brands on a B2B or B2C customer product be aware this requires separate approval from the Global Trademarks Center of DSM Intellectual Property (see above link for employees only).
This portal helps you to find any of our Assigned (Mar)com Suppliers. It’s important to work with Assigned Suppliers only as only these suppliers are carefully selected and approved by Group Sourcing in alignment with the Manager Communication Vendors (MCV) and the business.
Our brand is forged by six core building blocks: our purpose, brand promise, core values, personality, positioning, and our ways of working.
If we want our voice to be heard above the noise it’s essential that our brand identity matches our ambition.
