DSM Trademark Statement
As our family of B2B, IB and B2C brands continues to grow and expand it’s critical that we not only protect our Intellectual property, but communicate it to the marketplace. In this way we create value by creating a strong connection between the Product Brand and DSM as a company.
The DSM Trademark reference is short, simple, but essential for all product packaging – whether B2B, IB or B2C. It features the DSM Simplified Logo and should ideally appear in the ingredients section and the example shown above, with these three requirements:
1. Uniform text height with logo