Today, more than 50% of the world’s B2B sales are digital.
If you’re looking for evidence of why we need to continue our journey of transformation at DSM... this statistic says it all.
In the years ahead this number will only get higher – and so will the expectations of digital users. That’s why we’ll be building the DSM brand around our customers in the years ahead – on all devices and across all media.
The goal? A single, consistent (and excellent) experience – whenever, wherever and however our users engage with us.
Putting the user at the center of our online experience gives us clear directon on how to build and structure our websites and other digital communications. And this doesn’t solely apply to design. It’s just as relevant for our content and messaging.
On a practical level, ‘user first’ means our websites need to be responsive to whatever device the user happens to be using. That’s why we’ve built a single system and design that works across all devices and channels out there.
From a design standpoint this means we need to create simple, clear components that can handle different kinds of content, are easy to use, and are (of course) on-brand.
From a commercial perspective, putting the user first means we’re truly focusing on their wants, needs and convenience, not ours. The holy grail is a single, consistent experience across all channels – for all.
We’ve saved you the time and trouble of creating most digital components. Instead, they’re ‘ready-to-go’.
As you’d expect they feature our Fira Sans typeface; animations like our logo and visual device; hover actions; and stylings like buttons and navigational elements.
Our digital component library is versatile and responsive – and it needs to be (don’t forget that mobile is our fastest growing channel).