Social Media matters

Social media has tremendous potential to help us amplify our brand and spread the word about the great work we’re doing at DSM to create brighter lives for all.

Like many companies, we connect with social media communities through various corporate channels via authorized colleagues (perhaps you’re one of them) who speak on behalf of DSM in a creative and consistent way.

But nowadays we’re all able to be DSM ambassadors and spread the word about how we’re creating brighter lives for all for all. Just remember to apply our Core Visual Brand Elements whenever you can to ensure our brand remains strong and consistent. Just to remind you, these comprise the simplified DSM logo lockup, the DSM color palette and photography that pops: and they should be applied to all social media platforms.

If you want to learn more about our Social Media Policy follow the link.

General social media design elements

For all social media platforms, it’s essential that our logo and visually identity is correct and consistent across the three main categories.

  1. Global Corporate Communications – The Corporate Global DSM channels use the single DSM Simplified Logo as their profile icon. Here are some examples of do’s and don’ts.
  2. Country-specific, Corporate Department and Marketing Communications – For countryspecific, corporate or marketing communications social media channels only, you can use the DSM logo with a little descriptive text to distinguish from the global DSM channel. For more information contact the Social Media support team.
  3. Product Brand Communications – For DSM Product Brand channels, you can use the product logo as the profile icon. We highly recommend that you include a reference to DSM in the product brand profile description.

Always use the DSM Simplified Logo.
Never use the DSM Brand Motif in isolation or crop the logo

For Country specific, Corporate Department and Marketing Communications, the size of the descriptor is in proportion to the DSM Simplified Logo, and the text is set in the Meta typeface (capitals) in DSM Cyan.

Product Brand communications

Example: Twitter

Example: Facebook

Example: WeChat – China

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