Using QR Codes

The DSM brand online

Use of QR codes on- and offline

At DSM we use QR (Quick Response) Codes for our poster and banner advertising. They’re easy and quick to read and they can deliver real value to users: for example, the QR code used on our 2019 Integrated Annual Report takes readers directly to our website with a minimum of fuss.

A few golden rules

QR Codes come in many shapes and sizes and you can generate them easily online using websites like www.qr-code-generator.com for both Company Branded Propositions and DSM Product Brands. Just remember to make sure they are working properly before you print or publish.

As a quick reminder:

1. QR codes should always be a standard square shape on a white background.

2. Use a DSM colour as a primary option.

3. If this isn’t possible just go with black & white.

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