Using QR Codes

The DSM brand online

Use of QR codes on- and offline

At DSM we use QR (Quick Response) Codes for our poster and banner advertising. They’re easy and quick to read and they can deliver real value to users: for example, the QR code used on our 2019 Integrated Annual Report takes readers directly to our website with a minimum of fuss.

A few golden rules

QR Codes come in many shapes and sizes and you can generate them easily online using websites like for both Company Branded Propositions and DSM Product Brands. Just remember to make sure they are working properly before you print or publish.

As a quick reminder:

1. QR codes should always be a standard square shape on a white background.

2. Use a DSM colour as a primary option.

3. If this isn’t possible just go with black & white.

Read more

  • Color palette guide

    Color palette guide

    At DSM we’re all about brighter living... so our color palette, consisting of twelve colors, is as bright as possible!

  • DSM Image Bank

    DSM Image Bank

    Welcome to this mini gallery of royalty-free images that demonstrate how we apply our caring, courageous and collaborative DSM brand values to a wide range of different topics and scenarios. All these images can be found on – and are free for you to use today.